It's a "shitcoin" that's put itself right where it needs to be to have the best shot at mass adoption out of most other cryptos.
https://medium.com/coinmonks/the-electroneum-ecosystem-411b46a1c1b6

It's a coin made for the 99% ,  and like with VHS vs Betamax,  that's where success lies.
You look down on it because you're the 1% it's not aimed at.