Well, my point was people are not using their bitcoins.
I see it from the side of a site that sells well with traditional money. The fact that over a year + people are not buying with bitcoin says it all.
There's very little motivation to spend bitcoins at this point. It's a better investment than it is a payment method, so far. That can change, but we need greater adoption, and better software.
But also, I don't see the word Bitcoin on your home page. People buying magnets and ornaments won't have any interest in Bitcoin, whereas people who are interested in spending Bitcoin won't know that you accept it.