Most people learn about cryptos during the bull runs, because media coverage is highest at this time, including mainstream media. After the last bull run, most people already know that there is some bitcoin. But we need more, we need to turn these mostly skeptical people into believers and then to users and investors. And ideally also to increase their knowledge of altcoins. Hopefully, this will be achieved during next bull run. Good thing is that even during current bear market, development of the whole cryptoindustry still continues.