The project is started a few days ago and it is going very better if we look at the ICO stats. People are investing in this project happily. In this market only those projects get investors which have a high potential project. Looking at the investment in this project from investors it looks this ICO is also going to get a great success in this market.
Actually it is not a kick start project but it is an ICO of an established business which is already earning a profit and which have a huge community collected to them in a shorter period and which are increasing with a faster speed. They will also invest in this project as they will need this coin in the future.
Yes these people will need this coin the most as they will then redeem the coin for the different packages on the website if they will buy the coin now then they will get the coins at a very lower price as after the end of ICO when the coin will started to list on exchanges then the price of the coin will be very higher.