This is like the "Gluten-free Craze" in the cryptocurrency market everyone knows Blochchain but not everyone knows what it means or even what it does. I think the main idea here is that we should not be part of the people who are in here for the hype as we must understand first what Bitcoin or even Blockchain is and what is causing the hype for them both. Learning and knowing is the things you needed in this young market as we can really get lost if we don't know what we talking about or even what we cryptocurrencies we are investing.
Those who joined because of the hype are probably gone by now. Most of them bought at the top of the price, disillusioned when it dropped and probably hated bitcoin right now. Those who are still here are the ones who really believed in bitcoin, cryptocurrency and blockchain and (bounty hunters).
Somehow, people seem to stick to the extremes, or rather think that other people are feeling exactly that way, like "they probably hate bitcoin right now" and "those who really believe in bitcoin and blockchain" as in the second coming (of Satoshi Nakamoto). Why don't you consider a possibility that for many people bitcoin as well as other cryptocurrencies is just a means to an end, and they are not necessarily emotionally excited about it in either way, in the way of love or hate? For example, I mostly use crypto as a tool allowing me to avoid dealing with banks, and it just works for me, though I can't say that I'm overly obsessed with bitcoin or cryptocurrencies in general.