There are so many points that I found in there projects that leads to make it a game changer for the hotel industries.I m sharing my some points on behalf I can clearly said that things will not remain same as it is today after the Project launch.

1-LACK OF TRANSPARENCY LEADING TO HIGHER PRICES

Inequitable commissions to OTAs ultimately decrease hotels’ margins and increase consumer prices

2-NEGLECTED HOTEL LOYALTY PROGRAMS

Consumers miss out accruing points and subsequently free hotel rewards

3-SEARCH BIAS

The manufactured bias through modified and reordered search results on OTA’s ultimately costs consumers choice and value.