In current online platforms, it is difficult, almost impossible, for consumers to be compensated for the data they generate, but on blockchain platforms, like NOIZchain, smart assets lock up consumer data, enabling consumers to control who has access to their personal information. A consumer can also set requirements that purchasers must meet in order to buy the consumers data.
https://medium.com/@NOIZchain/5-easy-steps-to-monetize-your-data-c509b74dd163