This is like the "Gluten-free Craze" in the cryptocurrency market everyone knows Blochchain but not everyone knows what it means or even what it does. I think the main idea here is that we should not be part of the people who are in here for the hype as we must understand first what Bitcoin or even Blockchain is and what is causing the hype for them both. Learning and knowing is the things you needed in this young market as we can really get lost if we don't know what we talking about or even what we cryptocurrencies we are investing.