More than 90% of ICOs (still a wide margin) lack pure utility aside from trading values. Among freelancers, people may trade one crypto for another, but in a brick and mortar business scenario, crypto has little to no impact. For example if I walk into a store I could get the credit card and a few other payment options. Still, with the over abundance of crypto technologies and their native tokens, only a handful of stores have barcodes for bitcoin and a few other payment coin types.
I think we need more radical real world businesses tokenizing their products and using this 'tokenization' as a means to garner support for mainstream crypto adoption. Like rewarding people loyalties for using their products.
Does anyone else here share the same concerns, or do you know a coin that is owned by real businesses for such purposes?
The advent of the blockchain industry has paved the way for an effective global digital economy which surpasses geographical boundaries, however, the erratic nature of the crypto market has caused more panic than necessary resulting in a stunted growth in mainstream adoption. I think it will take more time before we see real businesses adopt cryptocurrencies as a payment option.