I think we need more radical real world businesses tokenizing their products and using this 'tokenization' as a means to garner support for mainstream crypto adoption. Like rewarding people loyalties for using their products.
Does anyone else here share the same concerns, or do you know a coin that is owned by real businesses for such purposes?
Some days ago Ripple CEO announces 3[three] companies which are now using Ripple as a means of payment
https://www.coindesk.com/ripple-event-reveal-3-companies-are-now-using-xrp-for-real-payments/, so, ripple is almost there.