Enough of people just creating tokens just for the sole purpose of trading it in exchanges and making money after the ICO. In order for a token to survive or stand the test of time, there is need for it to have a working product or service it directly supports. This is what a lot of tokens are lacking today.
In my opinion, any token to be created should bring in something new. It must be a token that will add value to the society and not just for the purpose of trading it in exchanges and cashing out money.
If we actually want cryptocurrency to survive and appeal to the ordinary people, then we must create ONLY tokens relevant to the society's needs or solves at least a particular societal problem.
Of course! - I personally like to support ICOs somehow for the projects behind them mostly. Just like any business they should be made to be useful for society like you said. That way a lot more confidence will be drawn towards the Cryptocurrency world, especially if we find a way to minimize the number of scammers out there. How? Maybe leaving easy to find resources for people to see where to look at ICOs that are trusted.
Some people just want a quick profit and don't care about bringing something of value, but both can be done without too much problem and with possibly a lot more benefit.