I see a lot of trading companies launching lately, which is great because they both help invest liquidity into the market and they also allow you to *theoretically* make profit whether the market's moving up or down.

Two that come to mind are Covesting and CoinCube.io, I'm sure there are many others as well.

Edit: Coinbase is also doing a lot of innovating, recently they introduced bundles which should help onboard newbies into the crypto world.