Of course he is. It may not be his choice, but very likely is for the following reasons;
1. China
2. Communists
3. Competes with AliPay
4. Communists Hit Squads
5. China
I would wager he is no fool though and likely stacking a bag of BTC to hedge his bets even though he can't be seen to publicly support it because, well... China
maybe what you say makes sense where he has got his business and has made a lot of money with what he does and he is china, so he doesn't need bitcoin to multiply the money