So most of the time I pay more attention to the liquidity and heat of this token.
If the token has enough followers, there is a good chance it will make a profit from the project.
So is the token itself more important than whatever platform they want to build to use that token on? I guess that would make sense if you're investing to make a profit as it's the token that you hold that you would actually sell.
If the platform is from Ethereum, then I will continue to support, because Ethereum is indeed a lot of supporters in the ICO.
But if the platform is like EOS, Waves, TRON and NEO, then I will first see the progress where it works.