What's still missing is a bounty program
As discussed in their slack channel they will bring much more marketing for the project. Which will then boost the project much more which will bring a lot of more investors.
Right now there is not much marketing which will be started in the future and we can see still there is s continuous flow of investors to the project who are buying tokens. It means that from the start this project is going with a success.
Actually it is a registered real life business started with full trust of the early investors. So when that type of businesses start their ICO then investors do not deny to invest in this project. They know that the business will be among us for lifetime and it will not end up and they know that any time in life that business will make the investors millionaires even with a smallest investment.
It is not only a simple business but it is a type of business which got a huge community within a shortest time period. It is a great record of any ICO project of getting that much users after the launch of the product. It has made the investors a very good profit.