Decentralization by using blockchains and Smart Contracts on a platform enables creators to own their contents and publish according to their own levels of creativity while securing an unbiased rewards flow.
Although influencer marketing is almost always used, the campaign effectiveness is decreasing due to a flawed system. The current method involves advertisers compensating influencers who upload reviews or promotions that meet the advertisers requests, although star influencers easily raise brand awareness, there is a distance from the original purpose of maximizing advertiser profits.