I heard about Zeex from friend and I liked it instantly.So many retailers already on the list and project is not started properly.I think thats the way to do ICO,you make product,and then you ask for investors money!
They have a solid base and now a huge community following that is why everyone is so excited. But since they have not yet announced the sale the hype has passed somewhat.
This strategy is the same as for many ICO. I hope that they know what they are doing, and soon we will be able to see the market in a more attractive color. I do not really like this depend. But what can do.