More than 90% of ICOs (still a wide margin) lack pure utility aside from trading values. Among freelancers, people may trade one crypto for another, but in a brick and mortar business scenario, crypto has little to no impact. For example if I walk into a store I could get the credit card and a few other payment options. Still, with the over abundance of crypto technologies and their native tokens, only a handful of stores have barcodes for bitcoin and a few other payment coin types.
I think we need more radical real world businesses tokenizing their products and using this 'tokenization' as a means to garner support for mainstream crypto adoption. Like rewarding people loyalties for using their products.
Does anyone else here share the same concerns, or do you know a coin that is owned by real businesses for such purposes?
Having understudied the adoption of the token system by mega industries with the focus on the volatility of the hospitality market, In a short two years since launch, HOOCH in comparison with other hospitality providers has disrupted the scene with the tokenization of its payment and reward systems. It has also garnered the support of many top hospitality companies. Having already built a network and offering perks today at over 100,000+ top hotels, restaurants and bars globally. HOOCH is unlocking new venues and growing its user base at an accelerated pace using Tapcoin on the hoochapp. So I believe they amongst others I have understudied are already using their tokenization as a means to garner support for mainstream crypto adoption.