one of the key aspects of Muslims is having at least one Islamic name.
Well, maybe, I'm not an expert.
Last I heard, being a muslim is something you can also do "in private" without any requirements.
Then again, let's not turn this into a discussion about how to be a "real" muslim

So, I retract my statement of it being "just plain racist", even though I remain skeptical.

Nice to hear from you again
qwk. I know you wrote you remain skeptical.
All these fools had to do was to remove the word "Shariah" from their promotions and that would leave them offering ICO for a crypto exchange, simple. Instead they play on the word "Shariah" trying to get Muslims to invest citing it is an Islamic project.
The fact they are not vetting the source of investors funds (a near impossible task) means they cannot call it "Shariah" exchange.
Where there is a problem is when the funds received from the ICO are from criminal or immoral proceeds regardless of which religion the investor is, or the lack of investigating where source of the funds was from.
If the Adab exchange scammers are willing to accept investment from pimps, prostitutes, porn actors, those currently behind bars in prison serving prison sentences, those that sell drugs/narcotics, those that manufacture, test and sell weapons, those that own publications online/print media cursing Muslims and those that have anti-Muslim agenda and those that own, transport or sells alcohol as well as those that promote, participate or propagate to suppress Muslims then the exchange cannot be called "Shariah" exchange.
So this project should continue, I could not care about them but still I would wish them success but the scammers should remove the word "Shariah" exchange from their title as it is misleading.
On a moral level, their using the word "Shariah" to fool Muslim investors in to participating in the ICO makes them petty criminals and thieves. until or unless they remove the word "Shariah" from their nonsense promotions I will remain skeptical too. Both of us remain skeptical but for different reasons.