Let’s say that on one end, we have a movie studio (let’s call them 22nd Century Fox) seeking new ways to deliver content to more people. Fewer folks are watching TV nowadays and piracy is rampant.

On the other end, we have AT&P, a Telecom company — whose main profit is squeezed by smaller margins, while their total market is almost fully tapped. They are already seeking to earn from bringing digital content into homes.

While AT&P can make a deal with 22nd Century Fox directly, they can go a smarter way. AT&P can join BGX and have access to content from 22nd Century Fox, Columbia Sounds, as well as hundreds of smaller movie studios across the world — providing them with diversified content, without the need to create any of their own. Moreover, since BGX is also a delivery network — they do not have to build an infrastructure to join, just provide access to their users. AT&P itself will hold a node and process (& earn from) each transaction their user makes in interacting with the content.

Meanwhile, 22nd Century Fox doesn’t have to make a deal with AT&P directly. They join the BGX Network and access the users of AT&P, as well as those of TT-Mobile, Virginia Mobile, and other networks. That’s a far more powerful channel.