However, it is necessary to take into account that not all use antiviruses, some users use long-known antiviruses, some users use only free software.
Of course, if someone uses a well-known antivirus and is satisfied with the protection, the user will not look for a replacement for him.
On the other hand, if this antivirus creates a hype due to its excellent qualities, some users may replace the old antivirus to a new one.