I engaged with young people and layman people in my communities on the quest of exposing them to cryptocurrency. During the period I discovered that they find It so difficult to understand the concepts, they are so much acquainted with fiat currency and traditional ways of making payment transactions.
I will be impress If I can get a valuable ways and methods in making them understand what cryptocurrency is all about and engage them actively.
I think that you have to break the concept of cryptocurrency using the things that they are familiar with. Or concept that they are used to.
For example, ICO token sale can be described using the same concept by which companies raise funds from Initial Public Offer (IPO).