Well deserved punishment for Bitmain. Their practices are always shady and they're almost as greedy as Apple is... just their hardware is a lot more useless than Apple's.
They better have plans for a better ASIC though, because if only the few Obelisks are useable, then the hashrate will be dangerously low.

And isn't it dangerous to publish this announcement one month early? If big farms with the soon-to-be-bricks miners communicate with each other, wouldn't they be able to run a 51% attack on the coin and double-spend their bags out of hatred?