Think of Bitcoin as a brand like MasterCard, Visa, American Express. Each of these names is instantly recognizable by consumers by investing millions of dollars in advertising, marketing, and image development. No one bitcoin is used to advertise its usefulness. One source that more than 10,000 merchants accept Bitcoin payments. Major brands include Microsoft Corp., Subway, Whole Foods, Intuit, Expedia, Bloomberg, Dish Network and Overstocked. No need for brand new bitcoin is still an increasingly popular payment method.