I've just read an article about the accepting of bitcoin in amazon at first it is good and there are some people who uses bitcoin as mode of payment in amazon but time passes the amazon company are not getting more profit in using bitcoin and also the volatility of bitcoin is so high and their might be just get lost that is based on the article that i read.
Bitcoin volatility is one thing but it does not mean that Amazon abandons bitcoin and do not use it at all. As time passes by, the bitcoin value will be stable and more people will like digital currency.