Many a trader got scammed in recent years due to the fraudulent projects, no matter if they are ICOs, social media "gurus" or trading platforms. In my opinion, it would be important to first educate beginners (here's an article on how to avoid mistakes, scams included
https://www.cryptocointrade.com/education/avoid-cryptocurrency-trading-mistakes/). How do you figure one out and what can be done in near future to limit these frauds an access to the market?