As we all know that total hotel booking Industry is depended on OTAs. Why are hotels reliant on third-party booking sites? What is an alternative for it?
This a serious concern for the future of Hotel Industry. Actually this is true that Hotels are reliant on OTAs , just because they have not any other option they have to full fill all irrelevant demands. OTAs are providing business to Hotels and charge a huge amount of commission. The online travel agents business model was initially adopted by hotels as a means to clear unsold inventories.