Im not getting what youre talking about here. You just said that him as wants to solve their problem but they are not motivated by money. So what motivates them, their problems? Tell me, if you dont have money how are you going to solve your problems in life? Money is needed. Although you can say that not everyone is motivated by money, but for a lot of people, money is the thing. Nobody is ready to work where they are not earning anything, its totally waste of time, cause you need money to solve your problems and needs.