Because of crypto value volatility, business sectors won't risk tokenizing their product. Maybe few decades from now when adoption rate will reach 100% and when crypto values achieve stability, I bet that's the right time for some businesses to make use of the technology at the highest level possible. Don't worry we are moving forward to that moment in time that everything we purchase will be tokenized and hoping that it would give positive impact to both consumers and merchants.
I find very surprising the lack of vision businessmen, because while it is true that they will be risking some money if they decide to accept cryptocurrencies, it is as if they only see the negative aspects of bitcoin and they do not see the positives, if they accepted bitcoin and they keep it, it is true that they will take a risk because they could lose money but if they held their bitcoin it's entirely possible that they could get incredible benefits out of it if they held their coins for long enough.