All normal project do it by:
- Using the existing Ethereum DAICO, which is involving DAO
- Using a custom smart contract template, which means developing a smart contract for each ICO.

In both cases:
- Investors cannot be sure about the safety of the process for all ICOs.
- The code is not decentralized

LOLIGO code & process is executed directly by the Blockchain & miners and ensures the best decentralized funds distributions.