techguy.. I read about ethereum but not clear about the idea but 100% clear about levelcoins.. If you could mail me.. I'll PM you my email.. Please explain me about ethereum..!
Sent a PM to you.
For the benefits of others:
Ethereum is not a cloned alt coin, its a platform to create new decentralized services (Bitcoin 2.0). You can call it as an amalgamation of Mastercoin, Open Transactions, Namecoin etc.. It helps in creating DAC (Decentralized Autonomous Corporations) called Contracts which you can code using C like language using BlockChain technology. See this -
http://voices.yahoo.com/bitcoin-20-explained-colored-coins-vs-mastercoin-vs-12475857.html?cat=15 to understand more about this.
Some of the possible contracts are:1. Sub-currencies
2. Financial Derivatives
3. Identity and Reputation systems
4. Decentralized Autonomous Organizations
5. Crop Insurance
6. Smart MultiSig Escrow
7. Decentralized Marketplace
8. Decentralized dropbox
9. etc...etc..etc........................sky is the limit

I suggest you to re-read the Ethereum whitepaper atleast 2 to 3 times -
http://ethereum.org/ethereum.html to understand more about this.
It was backed by great brains like
Vitalik Buterin 