many people don't read the whitepaper because it's complicated, it's the thought of a beginner maybe, but to get into ico we have to read the whitepaper and the clarity of the team must be correct, to ensure a scam or not
Yes, it is complicated but people can understand what is it about if they know crypto a little bit. If they don't understand enough information about it, i think they shouldn't invest. Otherwise, it would be a gamble for them, not an investment.
Your comparison is right, but nowadays people always demands for more easy readings, they have no time, yeah even for their investments:) so an easier whitepaper will help the sales.