many people don't read the whitepaper because it's complicated, it's the thought of a beginner maybe, but to get into ico we have to read the whitepaper and the clarity of the team must be correct, to ensure a scam or not
I am not sure that i understood Ethereum when it was on ico stage, or when Monero started, i really didn't have a clue what i was doing mining it. And half of this goes beyond my understanding. But i didn't and will not blame the project for my lack of understanding. All i can say is that read the answers, and the medium posts. With every answer i learn a little bit more because they are written so well. Reading something twice helps too.
And this is a research project, so of course it's complicated. But the depth of the answers in this thread is in whole new level and you can judge much by those.
As long as people understand that the responsibility for investing falls on their shoulders , then it's fine.