I agree with unrealistic goals being a bad sign. There are so many projects claiming to change the world. But at the same time, I find it reasonable for an ICO team to set a goal higher than they themselves would expect an ICO to perform. It should not be something completely unrealistic, but it should sound a bit impossible. If people don't aim for hard things, they will not accomlish even the rather easy ones. Higher than normal self-esteem helps to find new and creative ways to approach things. As for Buzzword - yes, sure, it's not a very good thing. But if the text is mainly fine and only has some sentences like the one you mentioned - maybe it's just because the team thought it would attract people more. Okay, they were wrong, but it doesn't mean they are scammers. And I also think that code might not be that important if the project is generally not related to IT. I mean, if that's just a token for payments on some cool platform, what matters is a platform, the token should just be stable, nothing more or less.