I'll be honest I have mixed feelings about this. Bitcoin is an open source project. I like TradeHill, but I'm no more happy about trade hill controlling bitcoin.com then I would be if RedHad got Linux.com or Apple got w3c.org. I'm looking forward to new well designed bitcoin services, but I think they should all compete in the field with their own corporate identity and without the implied community endorsement of the open source project domain name.
j