This coin will have a wider use as we know that there is a ready-made community for that coin and from the start this coin will have a regular use on the studio. So a large number of people will continue to use the coin immediately after the end of this ICO.
And that is the point which the investors want to see in any coin of any project. The investors know that any coin which will have a continuous use will rise its value on exchanges so they want to know that when will the coin started to be used by merchants or by any service. When they see the coin will be used immediately then they invest in the coin as they will not need to wait for longer time to get the profit from that investment.
So for them this is a project which will have a steady use from the start. The platform is already prepared and the demand of the coin is created from a few months ago for this coin. It only need the ICO to be completed then the price of the coin will boost on exchanges. The expert investors often invest in projects like this one.