I was thinking about Bitcoin marketing and how we can fast track global adoption of Bitcoin and it suddenly came up that we are currently targeting the wrong age group for this.
The different age groups tend to react differently to marketing based on several factors, namely :
1. Older people tend to resist change.
2. Younger people are risk takers and sometimes even a bit reckless.
3. Older people might be more indoctrinated by fiat based theories and habits.
4. Younger people has grown up with the fast paced internet and ever changing innovation of technologies.
5. Older people might have been exposed to several "scams" during their life time and might be a bit more cautious of new things.
6. Younger people might have a bit more time to experiment with new things.
I am only listing some of the factors that might influence certain age groups to react differently to exposure to Bitcoin marketing. What age group would you say, would be the ideal target market for Bitcoin marketing?
Bitcoin has made a unique identification in the market and its the number of investors who has made so popular and successful and it is on top of the crypto ranking leaving behind all other crypto currencies and on the other hand we all know that the future of any country lies in the hands of youth as they are future of nation so I think for marketing bitcoin, adult should be the target group as they are the next employee for the nation so first awareness should be created among youth first.