Upcoming Bulletproof update should definitely make some excitement. Many will say it is already priced in, but i cant be really. There will be publicity about it and that publicity will be exactly about what is best in Monero.
This was exactly what I was discussing in another channel. A lot of people come and talk about better privacy coins and start comparing stuff to Monero, then they realize actually Monero is in constant development and catching up very quickly in some of the tech,,, just that they were not aware about it until they learnt. Monero has this thing that it makes headlines very well without marketing, because the adopters are happy to share.
And definitely,,, none of this is priced in until the spikes happen!