I was thinking about Bitcoin marketing and how we can fast track global adoption of Bitcoin and it suddenly came up that we are currently targeting the wrong age group for this.
The different age groups tend to react differently to marketing based on several factors, namely :
1. Older people tend to resist change.
2. Younger people are risk takers and sometimes even a bit reckless.
3. Older people might be more indoctrinated by fiat based theories and habits.
4. Younger people has grown up with the fast paced internet and ever changing innovation of technologies.
5. Older people might have been exposed to several "scams" during their life time and might be a bit more cautious of new things.
6. Younger people might have a bit more time to experiment with new things.
I am only listing some of the factors that might influence certain age groups to react differently to exposure to Bitcoin marketing. What age group would you say, would be the ideal target market for Bitcoin marketing?
According to me, marketing bitcoin right now is very important, because there are so many people and countries which are totally unaware of the digital market. Now as you mention of the age group, I think the focus should be on the teens. But whilst doing so, all the other age groups must not be excluded totally from the race, because:
1. Older people: Though they tend to resist change, but that's because they are already convinced what they have. If you try to convince them to their maximum satisfaction, then not only they will understand it, but will make an effort to educate their younger ones.
2. Younger people: It is most beneficial to persuade the younger lot because they are the best human resources and are gonna make all the difference. If all this learning and imbibing process begins at an early stage, then they will be able to understand it better and will also make the most out of it. So the main focus should revolve around this group. In fact schools, colleges and universities shall introduce it as a subject in their curriculum for the students to learn it. Also the youth is smart and can make out new innovations. they have got this charisma in them.