As per my opinion their mail goal is to Utilize blockchain to create a symbiotic relationship between hotels and customers. Hotels will use paid status when they will get more at the same price.And I think they will work according the planned vision as they have the best marketing and project handler.There is also some chances that things will change as the there project comes after a gap may it will be possible that things will get changed and they get the competitor also in the market but I hope they already take some important also before things will go out of the track.