Source?

“We are working with several other major brands and by the end of January we’ll have at least one more to announce,” he says. He won’t say who that is “to tip the hat of competitors” except to hint that it’s a well-known name in consumer electronics, which makes sense. “Look at the overlap between the demographics of people with Bitcoin and what they want to buy,” Gallippi says.

http://techcrunch.com/2014/01/16/sacramento-kings-fans-can-now-buy-tickets-and-merchandise-with-bitcoin-via-a-new-bitpay-partnership/