The Travel Industry is one of the fastest growing sectors of the world economy. The importance of tourism in the world is constantly increasing, which is due to the increased influence of tourism on the economy of a particular country. The tourist business today is one of the most profitable and promising. It is expected that the tourism business will reach 8,736.1 billion US dollars by 2020. A large share in this area is occupied by the hotel business. The hotel business is one of the big investments in the global tourism industry, and now online agents dominate this sector. These agents generate about 70% of the traffic in online hotel booking, which affects direct hotel bookings, rates of return and loyalty programs.