Ethereum became popular for the past years because many ICO company and project is usinh ethereum as their platform in exchange to their tokens. If the trend is keeps on etheruem is will be and always second best coin in the market. as a matter of fact etheruem is been the queen of cryptocurrency while the bitcoin is king of cyrptocurrency.  And also, ethereum is been and keep on continuing to develop and the technology of it is keep on improving time to time. Etheruem is best now to invest now until the market is in red mark.