It always depends on the investor they have if they can reach their hardcap, investors is always the key on ICO'S success they are the one who buys and support ICO'S project. That's why the ICO's have a unique and nice idea on their project because it will be the basis of the Investors if this have a potential and with that you can be sure of the profit that waiting in the right time. Try also find what are the achievements of the members on the project and the roadmap, what theyre plans how they will develop their project.