With the current situation ill make it a point that i will think atleast 10 times before i invest to an ICO. The market is to unstable to invest. Even the project is good but the market is to unstable or in red mark the project will not persue of the return of invest is not that high or fast. But there are few things that im considering before i invest to an ICO. First i make sure that i read the whitepaper to know what the project all about,or the target is realistic to attain in their timeline. Next the people behind the project. On how they keep on improving the project or how they handle the situation. Next is how they market the project or the product. Is the marketing team doing their best to promote  the project, how they promote the project in a bigger scale. Next is the project itself. If it a profitabe investment if you think that the project is good.