Ansault thanks for that. I suppose it depends on the interpretation of currency exchange. My interpretation was an extension of SC functionality as a brokerage exchange converting fiat between fiat/ fiat to the big crypto's, crypto back fiat. A trading platform/exchange for just crypto is a different beast all together IMHO.
Given the crypto/blockchain background of this project, I don't think it's a stretch to take it to mean crypto-centric exchange. Spectrocoin's platform was already operational during the ICO and so was the (trading) exchange demo, which any ICO participant could test drive. I don't see any kind of misleading or obfuscation there.
Why is the exchange suddenly a problem anyway? It's a revenue generating mechanism that benefits all token holders.