I prefer to invest in bitcoin because bitcoin has been proven every year it goes up while our new coin doesn't know in the future how and the most feared is that the ico is a scam so it must be really careful in choosing a new coin ico.
This is the safest investment. Yes, due to the greatest volatility of Bitcoin you might not get very high returns soon. Meanwhile, you will be sure that you can trade it or sell it. ICO can be a scam.