The idea of the project is not entirely clear, can you briefly explain?
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From my perceptive. They aim to bring in the much needed synergy into the transportation and advertising business using the blockchain which have never been seen before even in traditional system. You could check them on Tachain.io to learn more.
the extra feature they are gonna have is an Entertainment option though watching ads, that also rewards you tachain token which can be used as ride fee as well!