Did you miss --scrypt by any chance? Looks like it.
yes i didnt use it, because when add it, just start and disapear.
Get cgminer 3.7.2. Use --scrypt option. Run from windows command line ("cmd") so you can capture any errors.
That's not going to work for him... he's trying to use a USB ASICminer Block Erupter on Middlecoin.