I know that most of todays traders are here just to make a quick buck, they dont care about the project, or the idea behind the project, they just want "PUUUPM" and "MOOOON". And with all the scam ICO's that we had in the past( my personal favorite BitConneeeeect) people have lost faith in ICO's. But still new ICO's and new ideas are being published every day, I've seen on some projects that i'm following that they reached their soft or hardcap, but what triggers my mind is: Who is investing in those ICO's, what is the one thing that lures the todays investors into investing in a certain project?
Not all traders are here for a quick buck. There are position traders who trades in a stable altcoin and they are not into ICO pump and dump shitcoins. Those who invest on a scam ICO are usually a newbie who get hyped by the marketing strategy of the scam project. But there are experience investors who take risk on a legit ICO that they search and investigate before investing.